Your business is like a shy person at a wild party. While everyone else lights up the room with their charm, you hang out by the snack table and hope someone sees. That’s what happens when your brand doesn’t have a unique identity: you fit in with the background. Personalities custom bulk keychains are what people remember, not looks.
People want stories and symbols. Feel how much power is in a small swoosh or an apple that has been bit. Those brands get to be in the spotlight not by magic, but because they make smart decisions that help them stand out. Everyone goes out of their way to buy coffee with a green mermaid on it or sneakers with a tick on them. Have you ever thought about why? The answer comes in how easy it is to recognize their brand and how it makes you feel.
People will not trust your business if it looks like a copy. People can smell fakes more quickly than you think. “Why should I choose this brand over that one?” some people will ask. You’ll be forgotten faster than yesterday’s joke if you can’t come up with an interesting answer.
It’s more than just a pretty shape. Every touchpoint changes how we see and understand things. Putting your name in Comic Sans on a website that says “last updated in 2004” won’t get you anywhere. Being consistent is important, but adding your own style is what makes it more interesting. Keep in mind that brand is like a handshake and a wink put together; it’s about connection and effect.
Your business’s words won’t get lost in the noise if it has a strong brand identity. If you’re running a lemonade stand, would you rather be one of dozens with handwritten cards or the one with the cool, eye-catching pictures that people talk about online? It has to do with magnets.
Let’s be honest. It’s not a waste of money to improve the “look and feel” of your business. Customers want someone they can trust, but they want someone with character and soul even more. A company that doesn’t stand out seems weak. Make it impossible for people to skip past. Tell them a story. Make them laugh. Make them feel something. Don’t just be there. Make yourself known. Your name will be forgotten if you don’t make a mark. Wouldn’t you rather be in the headlines than hidden?